About the Exhibit

This digital exhibition was created by Dr. Sara Matthews (Associate Professor, Departments of Communication Studies and Global Studies, Wilfrid Laurier University) and Margrethe McKoen (PhD Candidate, Department of History, York University).


This material was produced with the support of the Social Sciences and Humanities Research Council of Canada. We would like to acknowledge The Diefenbunker: Canada’s Cold War Museum and Library and Archives Canada for permissions for source materials.

Exhibit planning team

Gohar Ashoughian, University Librarian
Gordon Bertrand, Associate University Librarian
Mona Elayyan, Digital Projects and Curation Librarian
Michelle Foggett-Parker, Research Assistant
Margrethe McKoen, PhD Candidate History, York University
Dillon Moore, Head, Digital Archives
Michael Steeleworthy, Coordinator, Research Data Services

Rights statement

The Diefenbunker: Canada’s Cold War Museum and Library and Archives Canada are the rights holders for digital images in this exhibition.


Bethke Elshtain, Jean. Women and War. Chicago: University of Chicago Press, 1995. https://archive.org/details/isbn_9780465092161.

Bray, B. “From flag-waving to pragmatism: Images of patriotism, heroes and war in Canadian World War II propaganda posters.” Material History Review 42 (1995):  75-86.

Burtch, Andrew. “Armageddon on Tour: The "On Guard, Canada!" Civil Defence Convoy and Responsible Citizenship in the Early Cold War.” International Journal 61, no. 3 (2006): 735-756. https://www.jstor.org/stable/40204201.

Burtch, Andrew. Give Me Shelter: The Failure of Canada’s Cold War Civil Defence. Vancouver: UBC Press, 2012.

Carstairs, Catherine, Sara Wilmshurst, and Bethany Philpott. Be wise! Be healthy!: Morality and Citizenship in Canadian Public Health Campaigns. Vancouver: UBC Press, 2018. https://books-scholarsportal-info.libproxy.wlu.ca/uri/ebooks/ebooks3/upress/2018-05-19/1/9780774837200.

Dummitt, Chris. The Manly Modern: Masculinity in Postwar Canada. Vancouver: UBC Press, 2007. https://books-scholarsportal-info.libproxy.wlu.ca/uri/ebooks/ebook s3/upress/2013-08-25/1/9780774859561.

Hoyt, Marguerite. "You Have a Date With a (Blond) Bond: Women in Anglophone World War II Poster Art." PhD diss., Johns Hopkins University, 2003. https://libproxy.wlu.ca/login?url=https://search-proquest-com.libproxy.wlu.ca/docview/288150749?accountid=15090.

Flynn, Karen C. Moving Beyond Borders: A History of Black Canadian and Caribbean Women in the Diaspora. Toronto: University of Toronto Press, 2011.

James, P. Picture This: World War I Posters and Visual Culture. Omaha: University of Nebraska Press, 2009.

Jowett, Garth S., and Victoria O’Donnell. Propaganda and persuasion. 5th Edition. Thousand Oaks, CA: Sage, 2012 (1989).

Korinek, Valerie. Roughing it in the Suburbs: Reading Chatelaine Magazine in the Fifties and Sixties. Toronto: University of Toronto Press, 2000. https://books-scholarsportal-info.libproxy.wlu.ca/uri/ebooks/ebooks3/utpress/2015-01-14/1/9781442627772.

Letter from C.R. Stein, Civil Defence Co-ordinator, B.C. to Federal Civil Defence, July 7, 1954. Letter. RG 29 Volume 56 File 100-5-1. “Civil Defence – Publicity General.” Library Archives Canada. Ottawa, Canada.

Letter from Murray F. Cheetham to Don Guest, March 20, 1956. Letter. RG 29 Vol. 103 File 180-8-6. “Education and Information-Civil Defence-Posters.” Library Archives Canada. Ottawa, Canada.

Llewellyn, Kristina. Democracy's Angels: The Work of Women Teachers. Montreal: McGill-Queen’s University Press, 2012. https://books-scholarsportal-info.libproxy.wlu.ca/en/read?id=/ebooks/ebooks3/upress/2013-05-05/1/9780773586956#page=1.

McEnaney, Laura. Civil Defense Begins as Home: Militarization Meets Everyday Life in the Fifties. Princeton: Princeton University Press, 2000.

McPhail, Deborah. “What to do with the “Tubby Hubby”? “Obesity,” the Crisis of Masculinity, and the Nuclear Family in Early Cold War Canada.” Antipode 41, no. 5 (2009): 1021- 1 050. DOI: 10.1111/j.1467-8330.2009.00708.x.

Memo from Distribution Section to Mr. H.W. Adams, April 25, 1955. Memo. RG 29 Vol. 103 File 180-8-6. “Education and Information-Civil Defence-Posters.” Library Archives Canada. Ottawa, Canada.

Rose, Jonathan. “Government Advertising and the Creation of National Myths: The    Canadian Case.” International Journal of Nonprofit and Voluntary Sector Marketing 8, no. 2 (2003): 153-165. DOI: 10.1002/nvsm.209.

Rutherdale, Robert. “New 'Faces' for Fathers: Memory, Life-Writing, and Fathers as Providers in the Postwar Consumer Era.” In Creating Postwar Canada: Community, Diversity, and Dissent, 1945-75, edited Magda Fahrni and Robert Rutherdale, 241-267. Vancouver: UBC Press, 2008. https://books-scholarsportal info.libproxy.wlu.ca/uri/ebooks/ ebooks3/upress/2013-08-25/1/9780774855518.

Rutherford, Paul. Endless Propaganda: The Advertising of Public Goods, Toronto: University of Toronto Press, 1994.

Ryan, K.M. “‘Don’t miss your great opportunity: Patriotism and propaganda in Second World War recruitment.” Visual Studies 27, no. 3 (2012): 248-261.

“Speed Up Civil Defence or Kill It- Worthington.” The Gazette (Montreal, QC), Aug. 30, 1951. https://www.newspapers.com/image/419738283/.

Stole, Inger L. Advertising at War: Business, Consumers, and Government in The 1940s. Chicago: University of Illinois Press, 2012.

“Victory Loans and War Savings.” Wartime Canada. Accessed July 25, 2021. https://wartimecanada.ca/categories/victory-loans-war-savings.

Worthington, Larry. Worthy: A Biography of Major-General F.F. Worthington. Toronto: Macmillan, 1961. https://archive.org/details/worthybiographyo0000wort/page/216/mode/2up.

“80 Newspapermen Taking Civil Defence Course.” The Ottawa Citizen (Ottawa, ON), Oct. 11, 1955. https://www.newspapers.com/image/456822124/?terms=H.W.%2BAdams.