The Gold in the Rings: The People and Events that Transformed the Olympic Games

Title: The Gold in the Rings: The People and Events that Transformed the Olympic Games; Find out more!
Description: We envisioned The Gold in the Rings: The People and Events that Transformed the Olympic Games as means of sharing 30 years of our research on the two economic engines that forever changed the look and feel of the Olympic Games – television and corporate sponsorship.
In setting out a plan for this book, Bob and I isolated the ten most important milestone events during the IOC presidencies of Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge, and devoted a chapter to each of them. We used historical storytelling and biography as the means of driving the narrative, inviting both specialist and general readers into the story of the evolution of the Olympics.
Creator: Wenn, Stephen R., author; Barney, Robert K., author
Publisher: University of Illinois Press
Date: 2020
Type: Image
Format: JPEG
Identifier: ISBN : 0-252-05153-X
ISBN : 0-252-04268-9
Source: https://ocul-wlu.primo.exlibrisgroup.com/permalink/01OCUL_WLU/16h6n2s/alma9953344670305156
Language: EN
Rights: Access available to all users.

Item sets: Scholarship; Faculty of Science; Scholarship: Waterloo; Kinesiology and Physical Education

Media: The Gold in the Rings: The People and Events that Transformed the Olympic Games