The Gold in the Rings: The People and Events that Transformed the Olympic Games
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The Gold in the Rings: The People and Events that Transformed the Olympic Games
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We envisioned The Gold in the Rings: The People and Events that Transformed the Olympic Games as means of sharing 30 years of our research on the two economic engines that forever changed the look and feel of the Olympic Games – television and corporate sponsorship.
In setting out a plan for this book, Bob and I isolated the ten most important milestone events during the IOC presidencies of Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge, and devoted a chapter to each of them. We used historical storytelling and biography as the means of driving the narrative, inviting both specialist and general readers into the story of the evolution of the Olympics.
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Wenn, Stephen R., author; Barney, Robert K., author
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University of Illinois Press
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2020
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JPEG
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ISBN : 0-252-05153-X
ISBN : 0-252-04268-9
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EN
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Access available to all users.